Wednesday, May 1, 2013

Inside The Massive Mobile Advertising Ecosystem

We are in the post-PC era, and soon billions of consumers will be carrying around Internet-connected mobile devices for up to 16 hours a day. Mobile audiences have exploded as a result.



Mobile advertising should be a bonanza, similar to online advertising a decade ago. However, it has been a bit slow off the ground, and its growth trajectory is not clear cut.


Here's the dynamics surrounding the mobile advertising ecosystem: