According to the forecast, the growth in digital offerings is occurring globally, although at varied rates and with a different emphasis in regions around the world. Digital trends highlighted in the forecast include:
- U.S. – Digital revenues in the United States will grow at a 17.2 percent compound annual growth rate (CAGR) as the result of publishers selling a wider array of digital products. BIA/Kelsey expects strong growth from some of the more established digital offerings, including Web sites, SEM and video. Growth will be even more robust in newer categories such as reputation management, SEO, social and mobile.
- Europe – Digital revenues will surpass print revenues across Europe by 2014, and even sooner in several markets, including Norway, Sweden, Finland, Denmark, Belgium and France.
- Latin America – BIA/Kelsey estimates that in 2009 digital accounted for 6.2 percent of total revenues and will grow to 11.8 percent by 2014.
- Asia/Pacific Rim/ROW – Online directory revenues in Asia, Pacific Rim and rest of world (ROW) will grow by US$446 million during the forecast period, a 12.8 percent CAGR. Many emerging markets in the region, including China, are not expected to follow a traditional directory path, from print to online and eventually to mobile. Rather, directional media will follow a pattern that is more vertical and mobile in nature, bypassing print and Internet Yellow Pages as a significant product category.