Saturday, October 17, 2009

Notice Me vs. Trust Me

Notice Me ...If the new web has a mantra, that's it. But is that really what is important?

So much time and effort is now put into finding followers, accumulating comments and generating controversy... all so that people will notice you. People say and do things that don't benefit them, just because they're hooked on attention.

Attention is fine, as long as you have a goal that is reached in exchange for all this effort.

Far better than being noticed:

  • Trusted
  • Engaged with
  • Purchased from
  • Discussed
  • Echoed
  • Teaching us
  • Leading