2008 Internet Ad Revenue Cheat Sheet

A recent IAB 2008 Internet Advertising Revenue Report shows that the full-year 2008 revenues totaled $23.4 billion, exceeding 2007 by $2.2 billion or 10.6%, while all US advertising for 2008 was down 2.6% compared to 2007. And, fourth quarter revenues of $6.1 billion mark the first time the interactive advertising industry achieved, and surpassed, $6 billion in a single quarter.

• Search continues as the main driver of revenue growth, showing a 19.8% increase over 2007.
• Digital video more than doubled its revenue with an increase to $734 million from $324 million in 2007.
• Retail, Financial Services, Computing, and Automotive remained the four largest verticals among Internet advertisers in 2008. Consumer packaged goods increased its share of total Internet ad revenues by 60% over 2007.
• The Internet is the third largest ad-supported medium.

Full-Year Revenue Data Highlights (Dollar Figures Are Rounded)
	FY 2008 Share Of Revenue	'08 Revenue $'s (000)	FY 2007 Share Of Revenue	'08 Revenue $'s (000)
Search	45%	$10,546	42%	$8,805
Display Related:	33%	$7,640	33%	$7,072
-Banner Ads	21%	$4,877	21%	$4,456
-Rich Media	7%	$1,642	8%	$1,656
-Digital Video	3%	$734	2%	$324
-Sponsorship	2%	$387	3%	$636
Classifieds	14%	$3,174	16%	$3,321
Referrals/Lead Generation	7%	$1,683	7%	$1,584
E-mail	2%	$405	2%	$424
Source: IAB/PriceWaterhouseCoopers, March 2009

Full Release available here and full report available here.