Friday, February 27, 2009

Kelsey Group Releases Mobile Local Media Forecast (2008-2013

U.S. mobile advertising revenues (search and display) will grow to $3.1 billion in 2013, from $160 million in 2008, representing a compound annual growth rate (CAGR) of 81.2 percent, according to The Kelsey Group. During the same period, the firm forecasts mobile local search advertising revenues will increase from $20 million to $1.3 billion, a CAGR of 130.5 percent.

According to Michael Boland, program director, Mobile Local Media (MLM), The Kelsey Group. “There is a strong correlation between local search and the mobile use case, which will cause a good portion of the ongoing mobile application boom to focus on local.” 

Findings covered in the report include:
  • U.S. Mobile Ad Revenues will grow from $160M in 2008 to $3.1B in 2013 (81.2% growth per year)
  • U.S. Mobile Local Search Ad Revenues will grow from $20M in 2008 to $1.3B in 2013 (130.5% growth per year)
  • The percentage of mobile searches that have local intent will increase from 28 percent in 2008 to 35 percent in 2013
  • There are currently 54.5 million mobile Internet users in the United States, representing 25 percent of online users
  • Approximately 15 percent of iPhone applications are local.
Info from Kesley, chart from Praised Media